Most common online marketing mistakes by businesses

There are some fairly obvious, and easy to sort out, common mistakes that are made by many small to medium sized businesses. I'll go through the main ones now so that you can have a quick check yourselves and

Where do I start with Social Media Marketing?

We all know that Social Media is now, or should be, part of an overall online marketing strategy. A big problem that smaller to medium sized businesses have with Social Media is a belief that they have not got the time to

Why is everyone talking about improving the Customer Experience?

So what is all this talk about how important 'Customer Experience' is? It seems like every few weeks a new marketing catchphrase is flung around as the next big thing that YOU MUST DO. Let's have a look at it in
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