You may have heard a lot about companies getting a better handle on their customer data, especially since GDPR. Data driven marketing is a strategy that utlises the insights that you have gained from your prospective or current customers that can then help you with future strategies that will aid conversion or cross-selling.
All companies have data but the majority do nothing with it to actually build better customer relationships, or use modeling to attract similar prospects, that could drive their business forward.
The benefits of data-driven marketing include: